资料介绍
CHINA CONTACT
CONTENTS
OVERVIEW
1.1 Other Access Asia Reports of Possible Interest
1.2 Free Monthly Online Newsletters
2 COMPANY DETAILS
2.1 Contact Details
2.2 Corporate Deta
3 COMPANY BACKGROUND
4 CHINA ACTIVITIES & STRATEGY9
4.1 China History
4.2 China Store Network
4.2.1 Supercenters
4.2.2 Sam’s Clu
4.2.3 Neighborhood Markets
4.3 Wal-Mart’s Market Share in China
Table 1 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS
NUMBER OF OUTLETS, 2001-2002
Table 2 LEADING SUPERMARKET CHAINS’ SHARES OF TOTAL
SUPERMARKET SALES 2002
4.4 Wal-Mart’s China Retail Strategy
4.5 Wal-Mart’s China Sourcing Strategy
4.6 Wal-Mart’s China Advertising & Marketing Strategy
5 FINANCIAL RESULTS
Table 3 WAL-MART: FINANCIAL RESULTS 2001-2003
6 FUTURE STRATEGIES