资料介绍
Wal*Mart’s Competitive Strengths (and Weaknesses?)
Wal*Mart as a Learning Organization
The Wal*Mart Model
It Begins With EDLP
Cost Reduction: Logistics
Cost Reduction: Advertising
Cost Reduction: Store Design
Cost Reduction: Supplier Strategies
Cost Reduction: Merchandising Strategy
Pricing Discipline: Every Day Low Prices 6
Creating a Virtuous Cycle: Low Costs,
Low Prices and the Productivity Loop
Top Line Growth: Food and Fashion
Innovation: Managing the Retail Lifecycle
Wal*Mart’s Foreign Expansion Track Record
Adapting to the Japanese Market
Pricing
Merchandising
Wal*Mart’s Global Experience: Two Possible Outcomes for Japan
Implications for Japanese Retailers
Implications for Japanese Suppliers
Conclusions and Observations
Will We See Wal*Mart in Japan?
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